10 Jun 2012

Oreo or milk's favourite cookie


As we probably all know, Oreo is a trademark for a popular cookie sandwich by the Nabisco Division of Kraft Foods which became famous due to its ritual of eating the biscuits: first you have to rotate, to lick the cream, dunk in milk and then eat. What we are not so aware of is that Oreo is nowadays one of the most popular brands among the social media platforms (Facebook, Twitter, Youtube). Actually, Oreo is in top 5 most popular brands on Facebook, captivating a Facebook community of over 25 million fans.

As a result of its consistent and inspired communication strategy, Oreo transformed Facebook into a huge opportunity to gather all the experiences, thoughts and reactions of the consumers.  What is more, Oreo’s landing page is quite engaging, they give their fans a chance to share their experience with Oreo on their page.  The strategy of the Facebook’s page is to communicate in a consistent and a funny way common  things and situations that people identify with. It is amazing how true fans are licking the cream, share the biscuits with friends and use them as a remedy against the depressive moods states of Monday.

If you check the fan page, you’ll see that Oreo’s fan page is more about creating an experience for the audience, and Oreo not only engages its fans, but, even more important, it keeps them engaged. Oreo takes many initiatives and creates a lot of opportunities for the fans to be active on their page. For example, one of the most successful initiatives of the page Oreo is "World's fan of the week".  If you like biscuits, you can tag a photo, and they can choose your picture as a profile picture page for a week. 

Oreo’s ‘’Fan of the week’’, quotes, silly challenges, recipes, questions and fun facts are the most important aspects that strengthen Oreo on Facebook, Oreo’s Facebook page representing a way to inform and to entertain the consumers, without using heavy sales and promotions.
Andra Androniciuc



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